The International Advertising Association (IAA) is the world’s most influential network of marketing professionals.
The IAA BIG IDEA Challenge is designed to challenge students to:
- Work in agency-style teams
- Produce a marketing solution to a 'real-world’ business challenge for a ‘real-life’ client
- Develop integrated concepts across all mediums, from research and strategy development to creative conceptualisation and presentation standard
- Be professionally evaluated by a judging panel of respected industry professionals as well as representatives of the client and the support partner organisations
To learn more go to: https://www.iaabigidea.com/
Charles Sturt University enters advertising/marketing and graphic design students into this challenge every year, and students from across different campuses collaborate on the project.
The client for 2019 was Coca-Cola and as the teams graphic designer I created and executed ALL graphic design and creative elements for the project from:
- Team branding (Logo, email signatures and style guide).
- Creative executions, graphics, mockups and layouts.
- Team plans book (A 30 page document that explained the entire projects pitch).
